Overcoming the Anxiety of Telesales Cold Calling

by Peter Sacco

telemarketing image

Let’s face it, no one likes to feel or be rejected in life.

When you are in a business or career where you solicit people for money because you hope to sell something, you can bet on there being a whole lot of rejection. Rejection has the markings of making someone lose confidence rather fast and run for the hills.

When you keep getting repeated “no’s” and “Sorry, I am not interested…” it starts to become difficult to not take things so personal because after all it is you that is the one getting rejected. Is it any wonder that people who work in sales or telemarketing have one of the highest turnover rates?

Being in sales is all about thinking, feeling and being confident!

Those who are confident in sales know two things; first, that sales are based on probability in that the more people you speak with, the more likely you are to be rejected, and second, that “no’s” are just a formality in that you will eventually get a “yes“.

Many people will most likely have to be approached in order to make a sale. Let’s face it, you are making cold calls to people you don’t know anything about other than their phone numbers and their names if you are lucky. Excellent “face to face” sales people know how to profile potential customers who walk into their stores or onto their car lots.

If you are in telesales cold calling, you do not have this luxury, so basically you are on a fishing expedition.

This means that your success rate is going to be based on the luck of the draw and your ability to sell. When it comes to luck of the draw, you just happened to call the right person, at the right time, at the right time of the day. They were home, they were available to talk, and most likely having a fairly good day.

This is a big help no doubt about it, but now comes your part in that you know your stuff inside out and you have a demeanor that engages them. So basically, you are fishing for someone who is open to listening, and someone you can reel in with your charm!

The second key ingredient is expectation.

Expectation is the key ingredient in sales confidence. You know that you are playing the law of probability in that more people approached means that one or more will eventually land you a “yes“. You may have to go through many “no’s” before you get to a “yes“, but interestingly, once you start getting your “yeses“, it is as if the flood gates burst open. William Ury wrote a book called “Getting to Yes” and has now written a sequel called “Getting to Yes with Yourself” which suggests before we can get to “yes” with others we have to get to “yes” with ourselves –  more here >>>

The key though is to not get discouraged with the “no’s“!

If you are looking for a shot of confidence and afraid to be rejected as you seem to take sales too personal, you can either quit or move onto something you are more comfortable with, or try hypnosis.

Hypnosis is an exceptional tool which helps tap into your unconscious mind using scripts and affirmations. With that said, your unconscious mind can be trained to get excited when it hears “no’s” because it is anticipating “yeses” coming at any time! If you want to discuss working directly with us on your particular issue to see if we can help and advise you on a next step, then check out our Special Hypnosis Services Programs.

Alternatively, if you’d like a self-hypnosis product on overcoming cold calling anxiety then check out this program for help on telesales calling here >>>


Feeling Comfortable and Confident in Any Group >>>

Confidence and Self-Esteem Hypnosis Program.

Stress and Anxiety Hypnosis Management Program

Library of Self-Hypnosis Downloads Products >>>.

Peter Andrew Sacco Ph.D.
Staff Editor
Free At Last Hypnosis

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